An investment

Animal figurines in ads in the UK

Vodafone's Freebies campaign

Churchill Insurance and Columbus Direct Travel Insurance

Comparethemarket.com's campaign

All pictures from Google.

I have spotted an annoying advertising pattern in the UK. No matter what the companies advertise, they use in many cases animal figurines. Those infantile figurines speak in a childish way to make them sound even more annoying than they look.

Of course the figurines are meant to be sympathetic and I bet they have their audiences, because otherwise there would not be mind blowing Churchill dog repeating the catch phrase "Oh yes" all the time. Whoever the target is, I have not been hit. I want see clever ads with something else than just cheap laughs.