New Selfridges website - finally!

Picture from the new Selfridges.com

British fashion and style heaven Selfridges is about to launch a new website soon. It is about time! Their current online service is very static and in fact, boring. I managed to get to an inner circle to view and test their upcoming site and it looks promising. They have improved graphics, usability and navigation of the site, there is going to be an online store, to name a few improvements. I am a bit surprised though, that they will not ship internationally. For international orders one has to make a telephone order. So last season!

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