Hello Kitty 35th anniversary

Picture from kitty35.com

Later this autumn Japanese cartoon figure Hello Kitty will have her 35th birthday. I was not a fan earlier, but now in Asia I have started to like Hello Kitty. Maybe the reason for my liking is the fact that Hello Kitty is Japanese. For me she represents all the best qualities of being Japanese: simple design, irresistible cuteness, eye for even the tiniest detail and brilliant branding.

Last weekend I was visiting Tokyo and stayed at a friend's place in Aoyama. On Sunday evening I noticed something familiar in the horizon. It was our birthday girl in huge size. Sanrio had put Hello Kitty lights on one Ferris wheel in Tokyo bay area, see below.

Happy birthday Hello Kitty!

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