Some time ago I noticed something familiar in Singapore in the area where I walk daily. The local HSBC headquarters looks exactly the same as it looks in London. Although, the London HSBC tower at 8 Canada Square is twice as high and one of the tallest buildings in town, they look very similar. I guess this is one way to be consistent in branding.
The international HSBC headquarters in London was completed in 2002. I did not find any information about the completion year of the Singapore headquarters, but it seems that it is older and that it has been renovated to look like the London tower. Here is an older picture of the Singapore tower.
No comments:
Post a Comment