Moomins everywhere

During my last visit to Finland I got overdose of Moomins. They were simply everywhere in Helsinki and other towns too (there are no cities in Finland). Every possible shop sold all kinds of Moomin adaptions from postcards to fridge door magnets and pajamas.

I thought that I would get away from them in London, but no. Last weekend the UK version of Financial Times had an article about Moomins, this time a Moomin cook book. Maybe it contains good recipes how to make tasty dishes out of Moomins? :)

I just wonder what Tove Jansson, the creator of Moomins, would say about this kind of exploitation of her beloved characters if she still was here.

A relief on the wall of the house where Tove Jansson lived in Helsinki.